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The original goal in starting the Fremont brand was to create an outlet for pieces that reflect the vibe, style, and nostalgia that surrounded founder Rich Hirsch in his early years of BMX/Street culture. Collaborators Ian Schwartz, Eddie Cleveland, Chase Dehart, and Dan Lacey quickly joined and brought their experiences and ideas to the table with along with a short list of contributing artists. With Lotek’s soft goods line quickly expanding, the decision was made for Fremont to focus solely on advancing soft goods so that Lotek could focus on making the best footwear possible. The Fremont experience is something that can be shared by anyone who has a love for VHS videos, flyout jumps, and cheap beer. |
